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Pastel Gradient

Good design, is good storytelling


I'm Nicolette. I help brands share their story through marketing solutions rooted in human-centered design. I am a dynamic creative who understands the entire design process, from creative problem solving to pixel pushing.
 

Do you have a brand story to tell? Then let's connect and collaborate! In the meantime, checkout my portfolio.

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PROFESSIONAL 

DESIGN EXPERTISE

FOR EVERY PLATFORM

BRAND STRATEGY

CREATIVE DIRECTION

DIGITAL UX DESIGN

ENVIRONMENTAL DESIGN

SOCIAL MEDIA

PRINT/PUBLICATION

MULTIMEDIA

Experience

DESIGN LEADERSHIP SKILLS:

CREATIVE ART DIRECTOR

Strategy. Creativity. Results.
 

  • Work from a brief with a copywriter, generating ideas to present to the client.
     

  • Work with Designers to produce an effective advertising campaign.
     

  • Manage specialists, such as artists and photographers, to work on projects.
     

  • Managing projects and working within a budget.
     

  • Edit final projects for presentation to the client.

CREATIVE SKILLS:

GRAPHIC
DESIGNER

Bringing a Brand to life.

• Visual problem-solving ability.
 

• Proficient in design industry software programs.
 

• Basic HTML knowledge.
 

• Digital design skills.
 

• Print and production design skills.
 

• Environmental graphic design skills.
 

• Social media strategy and experience.
 

• Typography nerd.
 

• Present concepts to team and client.
 

• Photography and photo editing skills. 

NOTABLE SKILLS:

Leadership 

Better Together. 

  • Completed leadership trainging at FOCUS Institute.

  • Communication skill to motivate team to work toward a common goal.

  • Motivate and uplift team members.

  • Create culture of trust.

  • Encourage team to innovate through competency and confidence.

TACTICAL SKILLS:

Marketing

Brand champion. 

• Understand B2B and B2C relationships.

• Creative concepting for buyers journey.

• Focused sales enablement strategy.

• Apply results and analytics to project development.

PORTFOLIO
EXPERIENCEO
CONTACT

Let's collaborate!

Contact me today to learn more about how we can partner and make meaningful work. â€‹

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© 2025 by Nicolette Lara.

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