I'm

Nicolette Lara.

ART DIRECTOR + DESIGNER

Good design, like a good story, brings ideas to life.

Now is the time for brands to share their story and I am ready to elevate that story with meaningful visual solutions rooted in human-centered design. I am a dynamic creative who understands the entire design process, from creative problem solving to pixel pushing. Let's connect and collaborate! In the meantime, checkout my work!

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PROFESSIONAL

MY KNOWLEDGE LEVEL IN SOFTWARE

ILLUSTRATOR

85%

INDESIGN

95%

AFTER EFFECTS

70%

LIGHTROOM

75%

PHOTOSHOP

80%

KEYNOTE

85%

MAILCHIMP

80%

 

Experience

DESIGN LEADERSHIP SKILLS:

ART DIRECTOR

Strategy. Creativity. Results.
 

  • Work from a brief with a copywriter, generating ideas to present to the client.
     

  • Work with Designers to produce an effective advertising campaign.
     

  • Manage specialists, such as artists and photographers, to work on projects.
     

  • Managing projects and working within a budget.
     

  • Edit final projects for presentation to the client.

CREATIVE SKILLS:

GRAPHIC DESIGNER

Bringing a Brand to life.

• Visual problem-solving ability.
 

• Proficient in design industry software programs.
 

• Basic HTML knowledge.
 

• Digital design skills.
 

• Print and production design skills.
 

• Environmental graphic design skills.
 

• Social media strategy and experience.
 

• Typography nerd.
 

• Present concepts to team and client.
 

• Photography and photo editing skills. 

NOTABLE SKILLS:

Leadership 

Better Together. 

  • Completed leadership trainging at FOCUS Institute.

  • Communication skill to motivate team to work toward a common goal.

  • Motivate and uplift team members.

  • Create culture of trust.

  • Encourage team to innovate through competency and confidence.

TACTICAL SKILLS:

Marketing

Brand champion. 

• Understand B2B and B2C relationships.

• Creative concepting for buyers journey.

• Focused sales enablement strategy.

• Apply results and analytics to project development.

 
 
 
CONTACT

Design is a vehicle for storytelling.

Let's connect and create meaningful work!

  • LinkedIn
  • Instagram

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