I'm

Nicolette Lara.

ART DIRECTOR + DESIGNER

Good design, like a good story, brings ideas to life.

Now is the time for brands to share their story and I am ready to elevate that story with meaningful visual solutions rooted in human-centered design. I am a dynamic creative who understands the entire design process, from creative problem solving to pixel pushing. Let's connect and collaborate! In the meantime, checkout my work!

PROFESSIONAL

MY KNOWLEDGE LEVEL IN SOFTWARE

ILLUSTRATOR

85%

INDESIGN

95%

AFTER EFFECTS

70%

LIGHTROOM

75%

PHOTOSHOP

80%

KEYNOTE

85%

MAILCHIMP

80%

 

Experience

DESIGN LEADERSHIP SKILLS:

ART DIRECTOR

Strategy. Creativity. Results.
 

  • Work from a brief with a copywriter, generating ideas to present to the client.
     

  • Work with Designers to produce an effective advertising campaign.
     

  • Manage specialists, such as artists and photographers, to work on projects.
     

  • Managing projects and working within a budget.
     

  • Edit final projects for presentation to the client.

CREATIVE SKILLS:

GRAPHIC DESIGNER

Bringing a Brand to life.

• Visual problem-solving ability.
 

• Proficient in design industry software programs.
 

• Basic HTML knowledge.
 

• Digital design skills.
 

• Print and production design skills.
 

• Environmental graphic design skills.
 

• Social media strategy and experience.
 

• Typography nerd.
 

• Present concepts to team and client.
 

• Photography and photo editing skills. 

NOTABLE SKILLS:

Leadership 

Better Together. 

  • Completed leadership trainging at FOCUS Institute.

  • Communication skill to motivate team to work toward a common goal.

  • Motivate and uplift team members.

  • Create culture of trust.

  • Encourage team to innovate through competency and confidence.

TACTICAL SKILLS:

Marketing

Brand champion. 

• Understand B2B and B2C relationships.

• Creative concepting for buyers journey.

• Focused sales enablement strategy.

• Apply results and analytics to project development.

 
 
 
CONTACT

Design is a vehicle for storytelling.

Let's connect and create meaningful work!

  • LinkedIn
  • Instagram

© 2020 by Nicolette Lara.